Aired: July 23, 2011

Selling The Silver Bullet

At the height of its popularity, an estimated 12 million listeners were tuning in to each episode of The Lone Ranger. The success of the radio serial was largely the result of clever marketing and licensing by the show’s creator, George Trendle. In a forthcoming book called Selling the Silver Bullet, media professor Avi Santo (Old Dominion University) explains how one man’s vision became a widely recognized trademark.

Also featured: Western culture reveres science. But scientists have long been portrayed in film and fiction as sinister, ruthless, dangerous, or mad. Think: Dr. Jekyll. Chemistry professor Leanna C. Giancarlo (University of Mary Washington) challenges these portrayals. By looking at the role of language and myth-making, she explains why negative stereotypes of scientists persist.