Aired: September 21, 1996

Seeing Green: The Economics of Environmentalism

Topics: business

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For more than 30 years, environmentalists have stressed the long-term benefits of environmentally friendly business practices, but has big business finally gotten the message? Some economists are even trying to calculate into our Gross Domestic Product (GDP) the value of conservation of natural resources. Economists William Wood of James Madison University and Melanie Marks of Longwood discuss the changing face of environmentalism in a globally competitive, down-sized world.

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