Aired: May 22, 2010

Internet Marketing through Social Media

The recent explosion of on-line social media has prompted businesses to change how they get their marketing messages to the public.  Yuping Liu-Thompkins (Old Dominion University) says that, while there are many new ways to market products and brands, companies need to be aware that the new social media allow for less control of a message than marketers may be accustomed to or want.  Also: Small businesses that sell products and services no longer need bricks-and-mortar storefronts.  Alan Abrahams (Virginia Tech) has published a step-by-step guide on how to establish a small internet order business on the web.


1 Comment on “Internet Marketing through Social Media”

  1. Cindy Winn

    I have learned so much from your book, but the version I have is from Fall 2009? Is there a more updated version that I can download? If so, where can I get it?

    Thank you for all you do to help others!
    Cindy Winn
    [email protected]

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