Aired: January 22, 2011

Internet Marketing Through Social Media

The recent explosion of on-line social media has prompted businesses to change how they get their marketing messages to the public.  Yuping Liu-Thompkins (Old Dominion University) says that, while there are many new ways to market products and brands, companies need to be aware that the new social media allow for less control of a message than marketers may be accustomed to or want.  Also: Small businesses that sell products and services no longer need bricks-and-mortar storefronts.  Alan Abrahams (Virginia Tech) has published a step-by-step guide on how to establish a small internet order business on the web.

Discussion

3 Comments on “Internet Marketing Through Social Media”

  1. Lorna Celebrado

    At the bottom line of it all is social power. It is the basic element of all social relationships. It is possessed by everyone and borne out of their connections to each other. Social power comes in many forms and one of them is through online social media.

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