Aired: June 14, 2008

Good to Great for Non-Profits

Best-selling business writer Jim Collins (Batten Institute at the University of Virginia’s Darden School of Business) believes the special factors that lie at the heart of rare and truly great businesses are the same factors that make for the most successful organizations in the non-profit world—talented directors skilled at recruiting excellent staff who work for more than just their salary. Whether it is the best of the nation’s corporate giants, an elite symphony orchestra or an inner city school with a record of excellence, Collins’ research team found the most effective leaders are humble rather than charismatic and most came from within the organization itself.


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