Aired: October 7, 2008

Going Green and Staying in the Black

Batten Institute Director Mike Lenox (University of Virginia’s Darden School of Business) and internationally-renowned ethicist Ed Freeman (Batten Institute) engage in a lively discussion about the corporate world’s recent and increasing interest in sustainability. How, they ask, can businesses move beyond the “low-hanging fruit” of the green movement, taking major strides toward making service and manufacturing operations truly sustainable, without jeopardizing the bottom line.


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