Aired: April 17, 2010

Entrepreneurs: Born, not Made

bornnotmadeAre you an entrepreneur? Plenty of books claim that you can be one if you set your mind to it. But James Koch (Old Dominion University) believes such claims are false. Entrepreneurs, he argues, consistently exhibit distinct, innate personality traits that set them apart from the pack, taking some of the gamble out of entrepreneurial risk. Also: Rick Boyko (Virginia Commonwealth University) trains leaders for the new advertising industry. He says people no longer identify with individual ads but with the experience, identity, and personality that brands offer them.

In the aftermath of the September 11th tragedy, Rick was the driving force behind Brotherhood, a tabletop book honoring the 343 firemen who perished. It sold more than 200,000 copies with the $1.5 million proceeds going to the families of the firemen.


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