Aired: October 18, 2008

Do Negative Political Ads Really Work?

Paul Freedman (University of Virginia) says negative political ads actually help to educate and engage voters. Television viewers may instinctively reach for their remote controls when yet another negative ad airs during a commercial break, but those who stay tuned might reap some surprising benefits.

Also: Quentin Kidd (Christopher Newport University) examines the likely impact—or non-impact–of the youth vote in the upcoming election.


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