Aired: November 9, 2018

Brand Survival in the Trump Era

A trashcan with graffiti stenciled on that reads "Your Ad Here." Credit: Shannon Kringen.

  • Companies in the Crossfire (11 min.)

    With: Kelly O’Keefe (Virginia Commonwealth University)

    With the country deeply divided, companies whose livelihoods depend on brands that appeal to the entire population can’t afford to take sides. Branding expert Kelly O’Keefe shares the advice he’s giving to leaders and boards of large corporations.

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  • Accessing Play (9 min.)

    With: Jane Machin (Radford University)

    Jane Machin wanted to buy her young godson a gift that celebrated his dyslexia. When she couldn’t find a game that fit the bill, she set her students to creating something they are now marketing to a wider audience.

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  • Purchasing Power (8 min.)

    With: Melvin Stith (Norfolk State University)

    Self expression through consumption has changed dramatically for African Americans since the years following segregation. Melvin Stith discusses status symbols then and now.

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  • Diamond Worlds and Super Earths (15 min.)

    With: Michael Summers (George Mason University)

    In his book Exoplanets: Diamond Worlds, Super Earths, Pulsar Planets, and the New Search for Life Beyond Our Solar System, astronomy professor and NASA scientist Michael Summers (George Mason University) shares the latest research on planets beyond this solar system.

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  • Science in the Spotlight (9 min.)

    With: Denise Gillman (Christopher Newport University)

    What happens when science is brought to the stage? Denise Gillman directs plays that explore science themes and has created a new online catalogue of science plays which includes: The Five Hysterical Girls Theorem, The Flue Ball, The Einstein Project, and Radiance: The Passion of Marie Curie.

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