From Dirt Tracks to Madison Avenue

NASCAR has transformed itself from a regional curiosity to a Madison Avenue powerhouse.  Now two Virginians, who study NASCAR’s business methods, predict the sport is about to expand internationally.  Nancy King, with the radio program “With Good Reason.” has more. [audio:https://www.withgoodreasonradio.org/vfhradio-audio/wgr/2012/02/2007.08.03.nascar.mp3|titles=2007.08.03.nascar]